Strategic Marketing, MSc

Course Details

UK Campus Fee

£ 5750 (Installments Available)


Distance Learning: 1 Year

Course Level


Start Dates

January, May, Spetember

Canadian Equivalence

Master's Degree


England, Pakistan

Course Description

This online MSc (Strategic Marketing) would be awarded by the University of Chichester, delivered by London graduate School and offered by CGL. Our MSc in strategic marketing course will equip you with the expertise and advanced knowledge to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics. Throughout the course, you will develop skills and study areas valued and needed by the industry.

Who is it for

  • Aspirants of Canadian immigration who are looking for a master’s equivalence to boost their profile for “Express Entry” or Provincial Nominee Program (PNP).


  • Prospective scholars who wants to pursue a doctorate degree or PhD right after completing an internationally recognised master’s degree.


  • This qualification is designed for recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.


  • Sales or marketing professionals, and senior managers looking to enhance their knowledge and skills to progress their career to a next level.

Canadian Equivalence

MSc (Strategic Marketing) awarded by the University of Chichester is fully recognised in Canada as Master’s degree similar to a degree completed from a Canadian university. University of Chichester is an approved university with the World Education Services (WES); and all its degrees are duly recognised by all the evaluating bodies in Canada including IQAS and ICES.

What you will study

This MSc (Strategic Marketing) consist of two stages with 180 UK credits.

To achieve this MSc, you need to complete 120 credits at Stage 1, and 60 credits at Stage 2 by completing a dissertation under the supervision of the University of Chichester and London Graduate School’s faculty, totalling 180 credits.

OTHM Level 7 Diploma

Strategic Marketing

Core Modules

Contemporary Issues and Principles of Marketing (20 credits)

Consumer Behaviour and Market Communications (20 credits)

Digital and Social Media Marketing (20 credits)

Contemporary Challenges and Strategic Marketing (20 credits)

Strategic Brand Management (20 credits)

Marketing Research Project (20 credits)

MSc (Strategic Marketing)

Dissertation (60 Credits)

University of Chichester exempt their first two trimesters of the MA worth 120 credits on the basis of Level 7 Diploma “stage 1” and enroll the learner as an “advance entry” directly into the final trimester of this MA.

How you will learn

You need to submit a Consultancy Project report or a Dissertation of 12000 words, at stage 2, to University of Chichester and you will be qualified for the above award on passing this module. However, you will be provided with an interactive support from the university including:

  • Face-to-face and virtual lectures
  • Case studies
  • Role play
  • Debates
  • Online discussions
  • Presentations
  • Enquiry-based learning
  • Problem-solving activities
  • Industry seminars and conferences
  • Guest speakers
  • Visits to various business organisations
“Moodle” is the Learning Management (LMS) provided by CGL to study Stage 1 of this qualification where we provide you with the key reading and research resources via ON-DEMAND LEARNING, and you can learn conveniently by managing your own class schedule in your busy routine.


This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports.

Entry Requirements

To apply for this qualification applicant should meet one of the following entry requirement:
  • Applicants have a Four year Bachelor’s degree or a Three Years Bachelor Honors degree in any discipline.

  • Applicants with a Two years Bachelor degree from India, Pakistan, or Bangladesh are also encouraged to apply.

  • Applicants having any kind of UK level 6 qualification or an equivalent overseas qualification are eligible to apply.

  • Applicants already having a 120 credits UK Level 7 Diploma in Tourism and Hospitality Management would directly be enrolled into a Dissertation based final trimester of this MA award.

  • Applicants over 21 years of age having a relevant work experience can also apply, as a mature learner, without having any formal qualification.

  • We welcome applications from international students. If your first language is not English you will be expected to have overall IELTS 6 (with at least 5.5 in each component). You may be exempt from providing evidence of English language proficiency if you have gained your previous qualification from an English Speaking university or awarding body.

  • All applications are considered on an individual basis. Applicants may be invited to an interview, either on campus at CGL or online, as part of the application process.

How to apply

When submitting your application, please attach the following documents:

  • One ID proof which could be your Passport or
  • Government issued ID card.
  • Degree Certificate or transcript of your latest qualification.


This internationally recognized Master’s degree from a British university bring a whole new dimension to your CV. Our emphasis on work-based learning also equips you to apply your knowledge in ways which make an immediate impact – whether you are embarking on a new role or advancing your professional practice within your own organization.

Equally important are the integrated support modules which will help you plan the next stage of your professional development. You can boost your employability through access to the mentoring and career development services provided by University of Chichester, London Graduate School as well as the CGL itself.

Our “Careers and Employability Service” will provide you with support from day one of your course to ensure you leave CGL as a ‘work-ready’ graduate – industry aware, motivated and enterprising. Throughout your studies, you’ll also benefit from our Personal Development Planning (PDP) scheme which enables you to reflect on your learning and develop your career ambitions.

Further Study

As a successful MSc Graduate, you can choose to pursue a Doctorate degree or a PhD in the relevant field from the top ranked universities all around the world.

  • OTHM, QUALIFI and ATHE approved college in England and Pakistan.
  • UK Register of Learning Providers with UKPRN No. 10087594.
  • Study Abroad Consultants in England, Pakistan, and USA.
  • Flexible payment plan split into the monthly instalments along with the payment options via debit or credit card.